Graphic design and brandingA brand
people know
at first glance.
- Seen.One visual language
- Recognized.The same brand everywhere
- Remembered.And chosen
- Seen.One visual language
- Recognized.The same brand everywhere
- Remembered.And chosen
They make logos.
We build brands.
Usually
logo.jpgOne file.
You do the rest.
With us
A logo in three versions
A color palette
Fonts for headings and text
One photo style
Icons in one line
Social templates
Usually
One file.
You do the rest.
With us
A logo in three versions
A color palette
Fonts for headings and text
One photo style
Icons in one line
Social templates
A logo in three versions
A color palette
Fonts for headings and text
One photo style
Icons in one line
Social templates
Your taste.
Your approval.
One partner.
From idea to launch.
Discovery and directions
Design and refinement
Rolled out everywhere
Discovery and directions
Design and refinement
Rolled out everywhere
Who it’s for
Who's in charge
Daniel Mantzur
Winner of the Israel Marketing Association's BOOSTER Award,
as project manager for Lenovo Legion.
Brands Daniel has led projects for over the past 8 years
Brands Daniel has led projects for over the past 8 years
Frequently asked questions
Before you start
How long does a branding process take?
Basic branding, such as a logo, colors and typography, usually takes a few weeks.
A full visual language, with templates for social media, ads and the website, takes longer.Most of the time goes into understanding who your customers are, what sets you apart and how you want people to feel.Then we present directions, take your feedback and refine.The goal is one language that works everywhere your customers meet you, not just a good-looking logo.
The basics
What's the difference between a logo and a brand?
A logo is one mark.A brand is the whole language: color, type, tone and templates, working together wherever people see the business.
Ask us about thisWhat is a brand book?
A short document with all the rules: logo versions, colors, fonts and examples of use.It lets any designer or employee keep the same language.
Ask us about thisDoes a small business need branding?
Yes.A business that looks the same everywhere is easier to recognize and remember.It also saves time, because no design starts from scratch.
Ask us about thisWhat is a rebrand?
An update to an existing language, from new colors to a new logo.Sometimes a refresh is enough, and there's no need to start over.
Ask us about thisHow it works
How does the branding process work?
It starts with a conversation about the business, the audience and competitors.Then we present directions, choose one and develop it for every use.
Ask us about thisHow many design directions do I get?
The number of directions and revision rounds is set in the proposal, up front.That way it's clear what's included.
Ask us about thisWhich files do I get the logo in?
Vector files that scale without losing quality, like SVG and PDF, and everyday files like PNG.Every version is ready for light and dark backgrounds.
Ask us about thisWhat should I prepare before we start?
Information about the business, examples you like and don't like, and any existing materials.A list of competitors helps too.
Ask us about thisCommon problems
My business looks different everywhere.
How do I fix it?
Define one language, and build templates for posts, ads and decks.From then on, every new piece starts from the same base.
Ask us about thisMy logo isn't readable at small sizes.
What can I do?
Create a simplified small version for the site icon, the profile picture and the favicon.A good logo has several versions for different sizes.
Ask us about thisHow do I choose brand colors?
By what the brand needs to convey, by the audience and by what competitors aren't doing.Contrast is checked too, so text stays readable.
Ask us about thisCan I use a logo made with AI?
As inspiration, yes, but for a commercial mark an original design is safer.That way you know it's unique, and you can try to register it as a trademark.
Ask us about thisCost and working with us
Do I own the design?
The rights and the files you receive at the end are defined in the proposal, up front.
Ask us about thisShould I register a trademark?
Trademarks are registered with the Israel Patent Office, and protect the name and the logo.It's worth checking with an intellectual property lawyer.
Ask us about thisDo you also design ongoing posts and ads?
Yes.Ongoing design for social and ads is one of the Digitalli services.
Ask us about thisThey see one post.
And know it's you.
