Creative and copywritingThe words that
make customers
choose you.

liat-coaching.co.il
Liat RosenCoachingAboutIntro call
PERSONAL COACHINGYou know what you want.
Not how to get there.
Book an intro call
liat-coaching.co.il
Liat RosenIntro call
PERSONAL COACHINGYou know what you want.
Not how to get there.
Book an intro call

Words that work
on every channel.

  • One clear message

  • Headlines that win

  • Copy for your site and social

  • Video scripts

Scope is set before we start.

Your expertise.
Your approval.

Ready for your approval

PAGE COPY

Personal coaching
that starts with one call

We help people who feel stuck choose a direction.
It starts with one clear call.
Then we plan together.

DMPlease confirm this wording.

Services, credentials and client stories are checked with you before publication.

Fewer words.
More leads.

A clear message A sharp headline Easy contact

We listen first.
Then we write.

  1. A deep-dive call about your business
  2. What customers actually say
  3. A few messaging directions
  4. Testing what actually works

Others write the usual.
We write why it’s you.

Elsewhere"We’ll write something professional."

With us"What do your customers say about you?"

Elsewhere"That’s what everyone writes."

With us"Let’s test which headline brings leads."

Elsewhere"Send us your copy, we’ll design it."

With us"We write, you approve."

Who it’s for

Who's in charge

Daniel Mantzur

Winner of the Israel Marketing Association's BOOSTER Award,
as project manager for Lenovo Legion.

Brands Daniel has led projects for over the past 8 years

Monster Energy Papa John's Nintendo XBOX Microsoft HP Dell Asus Logitech G Bezeq Partner Israel Post Dizengoff Center Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry Monster Energy Papa John's Nintendo XBOX Microsoft HP Dell Asus Logitech G Bezeq Partner Israel Post Dizengoff Center Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry
Daniel Mantzur

Brands Daniel has led projects for over the past 8 years

Monster Energy Papa John's Nintendo XBOX Microsoft HP Dell Asus Logitech G Bezeq Partner Israel Post Dizengoff Center Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry Monster Energy Papa John's Nintendo XBOX Microsoft HP Dell Asus Logitech G Bezeq Partner Israel Post Dizengoff Center Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry

Frequently asked questions

Before you start

First messages for a website or a campaign are usually ready within a few days to two weeks, after an in-depth intro call.

Most of the time goes into understanding what your customers need to hear to choose you.Once the content is live, we check which headlines, ads and pages bring more leads.A good message improves over time, based on what the audience actually does rather than on guesswork.

Before you start

How long does it take to write the messages and content?

First messages for a website or a campaign are usually ready within a few days to two weeks, after an in-depth intro call.

Most of the time goes into understanding what your customers need to hear to choose you.Once the content is live, we check which headlines, ads and pages bring more leads.A good message improves over time, based on what the audience actually does rather than on guesswork.

The basics

What does a copywriter do?

Writes the words that sell: headlines, ads, website pages and scripts.The goal is for customers to understand quickly why to choose you.

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What's the difference between creative and content?

Creative is the idea behind a campaign or message.Content is everything you publish regularly: posts, articles and guides.

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What is a core message?

One line that says what you do, for whom, and why you.Every piece of copy in the business is built around it.

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Does content help with SEO?

Yes.Content that answers real questions brings search traffic, and helps AI engines understand and cite the business.

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How it works

Do you also write video scripts?

Yes.Scripts for reels, TikTok and shoot days, with an opening that grabs attention in the first seconds.

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How many versions do I get per ad?

Usually several angles per ad, to test what works against the data.The exact number is set in the proposal.

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How do you keep the business's tone?

We write a short tone guide: how the business speaks, which words to use and which to avoid.Every new piece is checked against it.

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Common problems

My website copy is long and nobody reads it. What do I do?

Cut to the essentials: a clear headline, one line that explains, and proof.Move the rest to the FAQ or to guides.

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My ads look like everyone else's. How do I stand out?

Start from what is genuinely different about you, not from generic slogans.A specific detail, an example or a real number sticks far better.

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Can I use AI-written copy?

As a draft, yes, but unedited copy sounds like everyone else, and is sometimes wrong.Human editing adds accuracy, tone and details only the business knows.

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Why don't the articles on my site bring traffic?

Usually because they don't answer a question people actually search, or the answer is buried in the middle.We check what people search for, and answer in the first paragraph.

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Cost and working with us

How many revision rounds are there?

The number of rounds is set in the proposal, up front.That way it's clear what's included.

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Who approves the copy?

You do.Every piece is sent for approval before it's used, on the site, in an ad or on social.

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Do I own the copy?

The rights are defined in the proposal.Usually the copy is for the business to use on every channel.

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A message that’s yours alone.
That’s why they choose you.