Question 1

How long until I see results?

Accepted Answer

A marketing plan is usually ready within a few weeks, once we understand the business, the customers and the competitors.
You see results when the plan is put into action: paid channels can bring leads in the first month, while content and SEO build over months.
A good strategy doesn't guarantee success, but it greatly reduces the chance of spending budget on things that don't fit you.
Every week or two we review the results and adjust the plan.

Question 2

How much does a marketing strategy cost?

Accepted Answer

The price depends on the scope: a plan only, or ongoing support while the plan is carried out.
After a short intro call you get a detailed proposal that spells out what's included, so there are no surprises later.
It's also worth looking past the price: what each lead costs, and what a new customer is worth to your business.

Question 3

Do you guarantee results?

Accepted Answer

Nobody can guarantee a result in marketing, and anyone who promises numbers up front is usually not telling the whole story.
What we do commit to is a way of working: a clear goal, every lead measured and a report that shows what worked and what didn't.
Experience shows that doing the right things consistently, learning from the data and improving every month, is the surest path to success.
And if something isn't working, you'll hear it from us first, together with what we're changing.

Question 4

What is it like to work with you?

Accepted Answer

We start with a short intro call to understand the business, your customers and your goals.
Then you get a clear plan: what we do, in what order and how success is measured.
Daniel Mantzur leads every project himself, working alongside specialists who each focus on their own field.
Every month you get a simple update: what was done, what worked and what comes next.

Question 5

What is a marketing strategy?

Accepted Answer

A plan that sets who you talk to, what you say and on which channels.
It also answers how much to invest, and how you'll know it's working.

Question 6

What's the difference between a strategy and a work plan?

Accepted Answer

The strategy sets the direction and the priorities.
The work plan details what happens each week to get there.

Question 7

Does a small business need a strategy?

Accepted Answer

Yes, maybe more than a big one.
When the budget is limited, knowing what to give up matters most.

Question 8

What is a persona?

Accepted Answer

A description of a typical customer: what they need, what worries them and where they look.
It helps you write messages and choose channels.

Question 9

How does the strategy process work?

Accepted Answer

We start with a diagnosis of what exists, continue with audience and competitor analysis, and end with a 90-day plan with goals and KPIs.

Question 10

What should I prepare for the first meeting?

Accepted Answer

What you've done so far, what worked and what didn't, who your best customers are, and any data from your site and campaigns.

Question 11

How do you choose channels?

Accepted Answer

By where the audience is, the budget and what's closest to a lead.
Usually you start with a few channels, and add more once they work.

Question 12

How do I set a marketing budget?

Accepted Answer

By the goal: how many customers you want, what a customer is worth and what it costs to win one.
Start with a test budget, and grow what proves itself.

Question 13

I do a lot of marketing and see no results.
Why?

Accepted Answer

Usually because the activities aren't connected: one message in posts, another in ads, and no measurement.
A strategy ties everything to one direction.

Question 14

How do I stand out from competitors?

Accepted Answer

Find what you do differently that customers actually care about.
Being cheap is a weak position, because someone will always be cheaper.

Question 15

When should a strategy change?

Accepted Answer

When the market changes, when something hasn't worked after a fair test, or when the business itself changes.
Review the plan every quarter.

Question 16

Everyone in the business says something different about marketing.
What do I do?

Accepted Answer

Agree on one goal, one message and one way to measure, and write them down.
Decisions get easier when there's something to compare against.

Question 17

What do I get at the end?

Accepted Answer

A clear plan document with audience, message, channels, budget and KPIs, and a 90-day work plan.

Question 18

Do you also carry out the plan?

Accepted Answer

You can.
Digitalli runs most of the channels in the plan, or you can take the plan and work with another team.

Digital marketing strategyOne plan
that connects
every stage.

One goal.
Every channel working toward it.

Every business.
Its own path.

First we understand.
Then we market.

Others hand you a slide deck.
We build a plan that works.

Who it’s for

Daniel Mantzur

Oleg Shpitz

Frequently asked questions

What is a marketing strategy?

What's the difference between a strategy and a work plan?

Does a small business need a strategy?

What is a persona?

How does the strategy process work?

What should I prepare for the first meeting?

How do you choose channels?

How do I set a marketing budget?

I do a lot of marketing and see no results. Why?

How do I stand out from competitors?

When should a strategy change?

Everyone in the business says something different about marketing. What do I do?

What do I get at the end?

Do you also carry out the plan?

Digital marketing strategyOne planthat connectsevery stage.

One goal.Every channel working toward it.

Every business.Its own path.

First we understand.Then we market.

Others hand you a slide deck.We build a plan that works.