The report celebrates.
The phone stays quiet.
Your report today
Your WhatsApp today
Every ad gets tested.
Only what brings leads stays.
Every platform
has its job.
GooglePeople already searching
MetaPeople who haven’t searched yet
TikTokPeople scrolling right now
First we measure.
Then we scale.
In the first weeks
Every lead tracked
In the first month
Ads and audiences tested
From the second month
Budget moves to what works
Others manage clicks.
We manage leads.
- ReportsClicks and impressionsCost per lead
- TestingThe same ad for monthsNew ads every week
- The accountStays with the agencyStays yours
- BudgetSpread across everythingMoves to what brings leads
Who it’s for
Who's in charge
Daniel Mantzur
Winner of the Israel Marketing Association's BOOSTER Award,
as project manager for Lenovo Legion.
Brands Daniel has led projects for over the past 8 years
Brands Daniel has led projects for over the past 8 years
Frequently asked questions
Before you start
How long until I see results?
First leads usually arrive within the first few weeks.
Those weeks are also a learning period: the platforms learn who your audience is, and we test which ads, audiences and keywords bring good leads.After two to three months of testing and improving, cost per lead usually settles, and the budget can grow with confidence.Nobody can promise a result in advance.What works over time is consistent work: measure, stop what doesn't work and build on what does.
The basics
Which channel should I advertise on: Google, Meta or TikTok?
It depends on where your customers are and what they do there.Google reaches people who are already searching.Meta and TikTok reach people who haven't searched yet.Usually you start with one or two channels and expand based on results.
Ask us about thisWhat is cost per lead?
The budget you spent divided by the number of leads that came in.It shows what each potential customer costs, so it matters more than the number of clicks.
Ask us about thisWhat's the difference between search and social campaigns?
In search, the ad appears when someone types what you offer.On social, you reach people by location, age and interests, before they search.Each plays a different role.
Ask us about thisWhat is remarketing?
Advertising to people who visited your site or watched a video and didn't get in touch.They already know you, so they're often easier to bring back.
Ask us about thisHow it works
What do I need to get started?
Access to your ad accounts, a website or landing page, and a clear goal, such as leads or sales.If there are no accounts yet, they're opened in the business's name.
Ask us about thisWho creates the ads?
We write, design and prepare several versions for each campaign.If you have photos or videos, we use them, and if not, we can plan a shoot day.
Ask us about thisHow do I know where each lead came from?
Conversion tracking is set up in every channel, and forms and WhatsApp are connected.That way you see how many leads each campaign brought, and at what cost.
Ask us about thisCommon problems
Why do I get lots of clicks but few leads?
Usually the problem is the page people land on: an unclear message, a long form or a slow site.Sometimes the audience is off.We check both sides and fix them.
Ask us about thisMy Meta ad account was restricted.
What now?
First check Account Quality for the reason, and appeal if the restriction looks wrong.At the same time, review the ads and the page against the ad policies, so it doesn't happen again.
Ask us about thisWhy did my cost per lead suddenly go up?
Competition changes with the seasons, ads wear out when the same people see them again and again, and sometimes tracking breaks.We check in that order, and fix.
Ask us about thisMy ad was rejected.
Why?
Every platform reviews ads against its own policies, for example unsupported claims or sensitive topics.We fix the wording or the page, and resubmit.
Ask us about thisCost and working with us
What's the minimum ad budget?
There's no single minimum.The budget has to be enough to collect data and test a few messages, and the amount is set together based on your field and goal.
Ask us about thisIs the ad budget paid to you or to the platform?
In most cases the media budget is paid directly to the platform from the business's card, and the management fee is separate.The exact structure is set in the proposal.
Ask us about thisHow often do I get a report?
You get a regular report with leads, cost per lead and what changes next.The frequency is set at the start.
Ask us about thisYou know what every lead costs.
And you scale what works.
