Email and SMS marketingCustomers
who know you
come back.

Ella BoutiqueThe new collection is here, and you’re first
The fall collection is in.You get first pick, before anyone else.See the collection
Ella Boutique
The new collection is here, and you’re first
The fall collection is in.See the collection

An email that gets opened.
A customer who comes back.

Ella Boutique10:12The item you saved is back in stock
Ella BoutiqueYesterdayThanks for joining.
Here is what is waiting for you
Ella BoutiqueMonEnd of season: the last pieces

Fewer sends.
More replies.

An organized list A personal message The right moment

From the inbox
to the purchase.

Ella BoutiqueThe item you saved is back in stock
We saved it for you.Your size is back.
We’ll hold it until tomorrow night.
See the item
Ella BoutiqueThe item you saved is back in stock
We saved it for you.Your size is back.
We’ll hold it until tomorrow night.
See the item
  • A subject line that gets opened
  • One clear image
  • A personal first line
  • One button

Every message
goes out at the right time.

  • A welcome sequence

  • Newsletters

  • Texts, right on time

  • See what gets opened

We only message people who opted in, as the law requires.

Others send newsletters.
We bring customers back.

UsuallyWith us

Frequency

Whenever someone remembersA sequence that runs itself

The list

Everyone gets everythingEach customer gets what fits

The law

"What’s an opt-in?"Only people who agreed, by the book

Tracking

How many were sentHow many came back to buy

Who it’s for

Who's in charge

Daniel Mantzur

Winner of the Israel Marketing Association's BOOSTER Award,
as project manager for Lenovo Legion.

Brands Daniel has led projects for over the past 8 years

Partner Bezeq Dizengoff Center Microsoft Nintendo XBOX HP Dell Asus Monster Energy Papa John's Logitech G Israel Post Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry Partner Bezeq Dizengoff Center Microsoft Nintendo XBOX HP Dell Asus Monster Energy Papa John's Logitech G Israel Post Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry
Daniel Mantzur

Brands Daniel has led projects for over the past 8 years

Partner Bezeq Dizengoff Center Microsoft Nintendo XBOX HP Dell Asus Monster Energy Papa John's Logitech G Israel Post Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry Partner Bezeq Dizengoff Center Microsoft Nintendo XBOX HP Dell Asus Monster Energy Papa John's Logitech G Israel Post Tel Aviv Museum of Art Asus ROG ThrustMaster AOC Benda fix firebolt JUSTPLAY Eldritch Foundry

Frequently asked questions

Before you start

If you already have a customer list, email can bring leads and sales from the very first sends.

What takes time is learning what works: when people open, which subjects interest them and which offers get a response.After a few months of regular sending, a clear pattern usually emerges, and you know what to send and to whom.Most important of all is to send consistently, respect your customers and measure every send.

Before you start

How long until email marketing brings in sales?

If you already have a customer list, email can bring leads and sales from the very first sends.

What takes time is learning what works: when people open, which subjects interest them and which offers get a response.After a few months of regular sending, a clear pattern usually emerges, and you know what to send and to whom.Most important of all is to send consistently, respect your customers and measure every send.

The basics

Does email marketing still work?

Yes, especially with customers who already know you.It's a channel that doesn't depend on an algorithm, and the cost per message is low.

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What's the difference between a newsletter and an automated flow?

A newsletter goes to everyone at once, at a steady pace.An automated flow goes to each customer based on what they did, such as signing up or buying.

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When is SMS better than email?

SMS suits a short, urgent message, like a reminder or a weekend offer.Email suits longer content, with images and links.

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What is segmentation?

Splitting your list into groups, for example by what people bought or when they last got in touch.A message that fits the group gets more attention.

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How it works

How do I build a mailing list?

With a sign-up form on your site, at the till or on social, and a good reason to join, like a perk or a guide.A list built on consent works far better than a bought one.

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Which flows should I set up first?

Welcome, abandoned cart and a post-purchase thank-you.These flows meet the customer at the moments that matter.

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Which platform do you send from?

We choose a platform by the size of your list, the store or CRM you already have, and whether you need SMS.The recommendation is explained in the proposal.

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How often should I send?

As often as you have something to say.A steady, predictable pace beats a burst of messages followed by silence.

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Common problems

My emails go to spam. Why?

Usually because of missing domain settings, such as SPF, DKIM and DMARC, or an old list with inactive addresses.We fix the settings and clean the list.

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My open rate is low. What can I do?

Check the subject line, the sender name and the send time.Sometimes you simply need to send less, but more relevant.

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Lots of people unsubscribe. Is that bad?

Not necessarily.A smaller list of interested people is better.But if it happens a lot, check the pace and the content.

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Am I allowed to send SMS to customers?

Only to people who agreed to receive marketing messages.Israel's anti-spam law requires prior consent, marking the message as an advertisement and a simple way to opt out.

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Cost and working with us

How is success measured?

By clicks, purchases and leads that come from the messages, not only by opens.That way you know what each message brought in.

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Can I import an existing list?

Yes, if the people on it agreed to receive messages.Before importing, inactive addresses are removed.

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Who writes and designs the messages?

We write and design templates in your brand's language.That way every message looks professional, and goes out quickly.

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They bought once.
Now they come back for more.